CASE STUDY
BEANS Coffee Shop
A coffee shop inspired by my love of coffee + my family in Hawaii. I wanted to bring in the warm, inviting colors of the island in both the brand identity and the product photography.
2022 | Adobe Illustrator, Photoshop, Lightroom, and XD
BEANS (2022)
Brand identity for BEANS. I created the logo, icons, product shots, and website design for this project.
Product shots were taken in my backyard with a wooden cutting board and a potted plant.
Brand Identity
Color Palette
I chose earthy, warm tones to compliment the plants inside of the shop.
Icons
I created icons in Adobe Illustrator for the website’s assets.
Typography
I chose a clean and modern serif typeface for easy legibility. I also wanted a rounded typeface so that it compliments the fun and easygoing name of the coffee shop.
Logo
The logo is a symbol of a sprouting coffee plant, but instead of leaves there’s coffee beans! I wanted to include a plant since the coffee shop decor would include lush greenery.
Full website
The original website was coded using HTML + CSS. The updated version was created using Adobe XD.
Take a look at the next case study, Mini Diptych.